Uniting for Victory: MOUZ and BMW M Motorsport join Forces

Today marks the beginning of an exhilarating chapter in esports, as MOUZ officially announces its partnership with BMW M Motorsport.

This collaboration is set on a clear trajectory: to clinch championship trophies and redefine the competitive landscape of sim racing. Both MOUZ and BMW M Motorsport are not just joining forces; they are uniting with the shared objective of dominating the virtual motorsport world, blurring the lines between the virtual and the real, and elevating sim racing to the pinnacle of esports.

René Lannte, MOUZ’s COO, encapsulates the spirit of this partnership: “With BMW we found the ideal partner to match our ambitions in sim racing. BMW has been involved in virtual motorsports in a variety of ways for years and knows how to connect the real and digital world of racing. This commitment has a significant influence on the rapid development of the genre. Together, BMW and MOUZ would like to present sim racing to a broader audience, create exciting stories about the stars of virtual motorsports and highlight development opportunities around the topic of sim racing. With almost 22 years of pioneering work, MOUZ has been shaping the world of esports, and so BMW’s progressive attitude and passion for sim racing quickly won us over. Thanks to our similar mindsets, we are confident that we can advance sim racing sustainably. Our partnership will allow us to bring the excitement and enthusiasm of real world motorsports to the digital world. We are M – We are MOUZ.”

Timo Brückner from BMW M Motorsport shares this enthusiasm and vision for the future: “The fact that we were able to further strengthen our already strong line-up of teams with our long-standing partners Redline and BS+COMPETITION by adding the new BMW M Team MOUZ makes us proud and lets us look forward to the new season with great anticipation and confidence. Together, we want to fight for victories and championships in the biggest and most exciting racing series of the virtual motorsport world in 2024.”

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A Strategy for Victory and Innovation

MOUZ is set to compete in the BMW M4 GT3 across a series of high-profile sim racing events, including ESL R1, DTM Esports, and selected Special Events, bringing their A-game to every competition. With a history of excellence in ESL R1 in 2023, highlighted by Maximilian Benecke’s triumph in the Gamers8 Driver Championship in 2023, MOUZ is a formidable contender. Beyond the competition, this partnership aims to offer fans unprecedented access to the world of sim racing with exclusive content and insights from top events.

A Shared Vision for Sim Racing’s Future

Together, MOUZ and BMW M Motorsport are dedicated to elevating sim racing into the mainstream of esports, presenting it to a broader audience, and fostering a new generation of virtual motorsport enthusiasts. By blurring the lines between virtual and real motorsports, they aim to create new opportunities and career paths for young aspirants, solidifying sim racing’s position as a top-level esport.

The Journey Begins at Bathurst

The first major test of this partnership will be at the “12 Hours of Bathurst” iRacing event on February 24th. MOUZ, fielding two BMW M4 GT3 cars, will see the return of Maximilian Benecke, one of sim racing’s biggest stars, to iRacing competitions. This event not only signifies the start of a promising partnership but also marks Benecke’s highly anticipated return to a platform where he has previously excelled.

"With BMW we found the ideal partner to match our ambitions in sim racing. BMW has been involved in virtual motorsports in a variety of ways for years and knows how to connect the real and digital world of racing. Our partnership will allow us to bring the excitement and enthusiasm of real world motorsports to the digital world." - René Lannte, COO MOUSESPORTS
René Lannte
We are M - We are MOUZ
"With BMW we found the ideal partner to match our ambitions in sim racing. BMW has been involved in virtual motorsports in a variety of ways for years and knows how to connect the real and digital world of racing. This commitment has a significant influence on the rapid development of the genre. Together, BMW and MOUZ would like to present sim racing to a broader audience, create exciting stories about the stars of virtual motorsports and highlight development opportunities around the topic of sim racing. With almost 22 years of pioneering work, MOUZ has been shaping the world of esports, and so BMW's progressive attitude and passion for sim racing quickly won us over. Thanks to our similar mindsets, we are confident that we can advance sim racing sustainably. Our partnership will allow us to bring the excitement and enthusiasm of real world motorsports to the digital world. We are M - We are MOUZ."
Timo Brückner
BMW M Motorsport
"The fact that we were able to further strengthen our already strong line-up of teams with our long-standing partners Redline and BS+COMPETITION by adding the new BMW M Team MOUZ makes us proud and lets us look forward to the new season with great anticipation and confidence. Together, we want to fight for victories and championships in the biggest and most exciting racing series of the virtual motorsport world in 2024."