MOUZ Partners With PUMA as New Outfitter
The long-term partnership will kick off with the MOUZ Counter-Strike division rocking the new PUMA collection at the PGL Major in Stockholm in the upcoming week. The first edition will include a performance line that the mousesports player will wear during events and a casual part. The new merchandise arrives shortly after mousesports recent rebranding and is the first official clothing showing the brand new MOUZ logo.
“ At PUMA, eSports is an important category within the global and regional strategy. We are enormously happy to announce our long-term partnership with MOUZ, one of the most established and most popular eSports teams. As the organization’s outfitter, we want to contribute to the team’s ongoing success by providing innovative PUMA products. With our licensed fanwear, we also offer high-quality and stylish collection pieces that will spark enthusiasm for esports and simultaneously familiarize our consumers with MOUZ”, says Anja Egger, PUMA Head of Marketing Central Europe
“Partnering with PUMA is a massive step for mousesports. We are extremely proud that PUMA decided to choose MOUZ for their entry into the German esports community. I am very happy that after our rebranding we will be able to provide our fans with the highly functional and stylish products that we designed together with the team at PUMA. Now it is on us and our teams to represent PUMA on the big stages in the world of esports”, says Jan Dominicus, Chief Business Development Officer at mousesports.
The first drop includes two jerseys, a performance half zip, a hoodie, pants, shorts and different T-Shirts. While MOUZ players will wear the new collection immediately at all events, fans can pre-order their favorite pieces now and will receive them in December of 2021. PUMA will not only provide mousesports with new apparel, but will also be featured in several upcoming content pieces with our players and play a big role in another massive mousesports project that is around the corner.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
Mousesports – in short “MOUZ”- is the most successful German esports club and one of the most storied professional gaming teams worldwide. Founded in Berlin 2002, the built a legacy of 31 German Championships and several international trophies. Now based in Hamburg, MOUZ is still a feared amongst competitors around the globe and home of Germany`s most talented players across games such as Counter-Strike, League of Legends and More.
Photo: Thomas van Kristen / PUMA