mousesports and ROCKSTAR Energy: The ROCKSTARs of a new generation
The new logo is shining bright on the jerseys of our players. ROCKSTAR Energy signed their first team partnership with the strongest German esports organization: mousesports. We are excited to bring new content to our fans and make the experience more immersive. Our players will benefit from elevated energy levels during long practice hours. Together we set a milestone to bring esports to new heights. „We are excited to break into the esports scene and to take mousesports to the next level.“ – Carl Windfuhr, Commercial Director Beverages PepsiCo
ROCKSTAR Energy is very strong in supporting the music festival and extreme sports scenes. Gaming is a rising topic for ROCKSTAR Energy, which is why they chose to partner with mousesports, one of the most recognizable brands in esports. They stand tall with their slogan: “Louder. Harder. Drüber.” We are “Ready, Willing & Able” to take this exciting step together. „We are absolutely thrilled to start the new year with such great news as of our partnership. Obviously, with mousesports we have won a strong and well-known partner in this game. We are excited to break into the esports scene and to take mousesports to the next level. Let‘s get ‘Louder. Harder. Drüber‘ together!“, says Carl Windfuhr, Commercial Director Beverages PepsiCo.
Of course, it’s a gain for our players to have access to the ROCKSTAR Energy repertoire. Within the large portfolio, there is a flavor for each of our athletes and of course a boost to practice even harder. Together it’s easier to create amazing experiences for the fans and players. We’re very happy to see where this will take us. “It makes us super proud that in ROCKSTAR Energy the next big brand decided to enter the esports space together with mousesports at its side. Together we will create many special moments and experiences for our fans in 2020”, says Stefan Wendt, mousesports CEO.
We will start strong into 2020 together with this new partnership. Together with ROCKSTAR Energy we will enhance the fan experience even further and to create unique content around our players. Check out what comes next and follow @RockstarGermany and @mousesports on Instagram.
About ROCKSTAR Energy
ROCKSTAR Energy Drink is designed for those who lead active lifestyles – from Athletes to Rock Stars. Available in over 20 amazing flavors at convenience and grocery outlets in over 30 countries, Rockstar supports the Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music.